PUR

PUR is an impact-driven B-Corp with a 17-year track record for developing community-focused ecosystem restoration projects. They help companies reconnect with the ecosystems they depend upon.

Since 2008, they have developed high-quality nature-based projects that restore critical ecosystem services (e.g. watershed health, soil fertility and biodiversity) and support local farming communities as they adapt to the effects of climate change. Their projects are designed in close collaboration with local farmers and communities. To encourage long-term commitment to the project, PUR carefully designs projects that benefit, educate and incentivise local communities.

As a global organisation, PUR employs 220+ people, has supported over 93,400 farmers and distributed more than 43 million trees across 6 continents, restoring more than 72,000 hectares.

Their expertise extends across the entire project development lifecycle, from offering an end-to-end service for tree-planting to strategy advisory and carbon credit sales to bespoke project development. Life Terra and PUR have started their collaboration in 2025, starting with knowledge exchange and facilitation. Both organisations believe that their collaboration can bring great benefits for the environment, as they share a common goal: restoring ecosystems and helping people reconnect with nature.

Website: https://www.pur.co/